About Us

Bibendum is one of the UK's leading premium wine and spirits distributors, and has stood at the forefront of the drinks industry for the past 40 years.

As well as supplying wine to over 15% of the UK On Trade, we own Off Trade and Independent Merchant divisions. We pride ourselves on providing our customers with unrivalled support, value, and innovative solutions that deliver profitable growth.

Why open an account with Bibendum?

A range that stands out 

The Bibendum portfolio boasts some of the most exciting wines in the world, sourced from hundreds of globally renowned producers. Our award-winning range picked up a stellar 284 medals in the prestigious Sommelier Wine Awards 2020, gaining us the coveted title of 'Merchant of the Year'. Our in-house Fine Wine team expertly source the prestigious and the rare, and hold unique links to regions such as Bordeaux. Alongside this, we offer an extensive range of premium spirits, beers, ciders and sakes.

Market-leading insights

The Bibendum Insights team are the very best in the drinks business. We operate seven in-house-designed insights models and research tools, including the award-winning MODE and POURTRAITS. Using our tools and expertise, we take data and turn it into information to make our customers' drinks work harder. We understand every customer who walks through your door, so can ensure they find the right product, in the right place, at the right time.

Unlimited training potential

Our award-winning training team are the largest in the industry, with all educators WSET-approved. Throughout 2019, they tutored over 20,000 people in WSET courses up to Level 3, bespoke programmes, and industry-first sessions focused on key trends. Our online training platform offers a blended learning solution that provided training for over 32,000 customers in the past year alone. Our results speak for themselves - find out more here.

Marketing expertise

Bibendum's Marketing team is renowned as the best in the business. Our Customer Marketers work closely alongside clients to deliver bespoke marketing plans, tailored to individual customer propositions. Supported by our own in-house Creative Studio, we design drinks lists that use list psychology to drive premiumisation, as well as creating and implementing brand activations, merchandising, and promotional activity. At the heart of our approach is a desire to deliver unique and memorable guest experiences, that deliver profitable category growth for our customers. 

Unbeatable account management

Our expert UK-wide team works with our customers to deliver local knowledge, and ensure the right range, optimum pricing, and maximum profitability. Many of our account managers worked in the trade before joining Bibendum, and are as at home in front of a bar as they are behind it, holding true passion and unparalleled knowledge for drinks. We pride ourselves on being able to offer best-in-class expertise and service to an ever-increasing range of customers, from Michelin-starred restaurants and cocktail bars, to catering companies and pub groups.

Dedicated customer service

Our dedicated Customer Service team are available six days a week, and our UK next day nationwide delivery is available to over 80% of our customers. 90% of Bibendum customers last year reported a 'perfect experience' while working with us, with our Customer Satisfaction Index increasing rapidly year on year, based on customers' journeys from placing their order, through to delivery, and accurate invoicing.

How do I sign up?

Get in touch with us here - we'd love to hear from you.

The past and present

Backed by the C&C group, Bibendum consists of three trading companies: Bibendum Wine (focused on the On Trade), Bibendum Off Trade and Walker & Wodehouse (supplying independent merchants and wholesalers). 

In 2019, we teamed up with Ireland's largest wine merchant Gilbeys, in an exciting partnership that combines the best of Bibendum's premium, artisanal wines with the Gilbeys brand that customers in Ireland already know and love. We now supply the Republic of Ireland as 'Bibendum with Gilbeys' and Northern Ireland as 'Bibendum'.

Founded in 1982 by a group of wine-loving friends, our mission and spirit remains the same to this day. We may have moved two doors down, but Primrose Hill's Regents Park Road is still very much our home.

Want to read our full story? Take a look here.