Meet the Training Team

Inspiring passion and confidence in people to sell better drinks.

Awarded the prestigious titles of both WSET Educator of the Year and IWC Educator of the Year in 2014, we couldn’t be prouder of our dedicated training department.

One of the first wine suppliers to recognise the need for real training, we’ve been taking wine and spirits education seriously for over 10 years. Not only are our training team all WSET Approved Educators, but they have developed an array of in-house courses that focus on helping you sell more wine and spirits.

Meet the award-winning team

Julia Bailey AIWS, Head of Customer Training

With a degree in Journalism under her belt, Julia began her career in the wine trade within the consumer wine education sector. Joining Bibendum over nine years ago, she worked as a wine educator for several years, before taking the reins and heading up our customer training department in 2015. She completed her WSET Diploma in 2013, and splits her time between managing the team, alongside continuing to share her knowledge and passion for wine (particularly anything from Italy!). She’s also our resident sake expert.

Emily Humphreys, Wine Educator

With a BA in International Politics, Emily moved into hospitality management where she gained her personal licence and great experience across a number of iconic pub and bar groups. She joined Bibendum almost five years ago. With a keen interest in beer, she has developed our craft beer courses, but her real passion is wine. With studying behind her (having recently completed her WSET Diploma) you’ll find her drinking a crisp glass of Chenin while cheering on her local rugby team, Blackheath.

Amanda Willsher AIWS CIPD, Wine Educator and Project Manager

With a degree in Biology, Somerset-based Amanda worked in various roles across the wine industry and bar and restaurant scene, before joining Bibendum over 10 years ago. Initially in our sales team, she soon moved across to training where she could put her WSET Diploma and CIPD Learning Certificate to great use. After managing the team for several years, she now focuses on our e-learning offer, while continuing to educate our customers. You’ll find her putting her feet up with a Tuscan red after a long session in the veg patch with her kids.

Monica Allan, Wine Educator

MPH graduate Monica worked in nursing for over 10 years in Sydney before moving across the world to settle in the UK with her family. She ran the Hampstead Women’s Wine Club before joining Bibendum over four years ago to further her wine education. As well as delivering training throughout the On Trade, she runs an internal tasting group to keep our skills sharp. She’s recently finished her WSET Diploma and when not reading Jancis’ Purple Pages, you’ll find her raiding her cellar for the next bottle of aged Spatlese.

Kelly Rhymes AIWS CIPD, Wine Educator

A long-time sales and business development manager with a BA honours in Business Enterprise, Kelly worked across the pub industry before turning her hand to wine. Joining Bibendum almost 11 years ago, she was our educator across the North. She now spends her days supporting the team’s admin needs. With both the WSET Diploma and a CIPD HR Diploma under her belt, Kelly keeps her knowledge sharp as a keen Decanter reader. You’ll find her relaxing after yoga with a glass of something special from the Rhone.