Welcome to... the Bordeaux Collection
In January 2020, we launched our Bordeaux Collection, a pioneering new partnership between Bibendum, several leading Bordeaux estates, and top negociant Compagnie Medocaine, that shakes up the selling of Bordeaux fine wine to the On Trade and independent retail markets.
What is the Bordeaux Collection?
Previously known as the Bordeaux project, the revolutionary Bordeaux Collection has been hugely successful, growing from an amazing initial list of estates to a comprehensive list of some of Bordeaux’s most famous and prestigious estates, making Bibendum the home of Bordeaux for the hospitality industry in the UK.
Through this collaboration, Bibendum customers are now able to buy an ongoing selection of mature wines with perfect provenance directly from Bordeaux Chateaux cellars, ranging from Cru Bourgeois to First Growths, at extremely competitive prices.
The Collection is also continuing to grow as new chateaux join the fold. The latest additions include Domaines Barons de Rothschild (Lafite-Rothschild, Carruades de Lafite, Duhart- Milon & Evangile), Figeac, Montrose, Cantenac Brown, Beausejour Becot, Smith Haut Lafitte and Suduiraut.
The carefully selected range features over 60 mature Bordeaux fine wines, and reinvigorates the drinking of premium Bordeaux wines in the On Trade. This project forges a new link between Bordeaux and the On Trade, a proposition that has not been seen in the trade.
Bibendum will be using the direct relationship with participating Chateaux to support an ambitious activation programme, providing staff tastings, time in trade, events and chateau visits throughout the year. Through these activities, we anticipate that Chateaux will be able to forge and foster relationships with prestigious on-trade accounts, changing the way that Cru Classe Bordeaux is sold in the UK.
A note from... Michael Saunders, Bibendum Head of Partnerships
"This is a plan Georges Haushalter (of Compagnie Medocaine) and I hatched several years ago. We believe this project will revolutionise how top Bordeaux is sold in the On-Trade. With the majority of Bordeaux Cru Classe wines bought en primeur, we really wanted to facilitate better working relationships between the Chateaux and the restaurants their wines are sold in. Having the wines come direct from the cellars at competitive market prices is a first. This is just the start, and we plan to broaden this range of wines with ongoing availability across the year."
Debuting our first-ever short film...
Watch below to discover more about our Bordeaux Collection.