With humble origins in the vineyard, wine has been the family’s driving force for four generations, since 1915, with winemaker Vivanco Saenz at the helm today. Rafael crafts a modern style of Rioja, focussing on bright, juicy fruit flavours. The family now owns seven bodegas and some 400ha of vineyards, with other wine interests in Navarra.
But Vivanco is far more than a family wine business, as anyone who has visited can testify. The family’s passion also lies in disseminating the culture of wine, with their very own on-site Museum of Wine Culture. The museum explores the history of wine and winemaking in permanent and temporary exhibitions and features a 6,000-strong corkscrew collection. Step outside and you find yourself in the Garden of Bacchus – a celebration of over 220 grape varieties from across the globe.
