Vintner's Feast - By the Glass wines for Christmas

Christmas is around the corner – and while it’s a magical time of love and celebration, when you strip back the tinsel and remove those Burgundy-tinged goggles, the reality is stark: it’s massively important for the on trade’s bottom line.  

Latest figures* show that Christmas generally sees a 24% uptick in consumer spend, with 21% more drinks sold. So, what can we expect from consumer behaviour this year? And how can venues make the most of it? 

Make it memorable

Some consumers will go out with a treat mentality (being Christmas and all), willing to spend a bit more on their special occasions. 74% of consumers say they prioritise venues offering an elevated experience.  

Aim to create a memorable experience to drive repeat visits – try drinks menu nudges and staff recommendations to drive upsell. 

Early bird catches the crowds 

6pm is the new 8pm – according to Zonal – with 2pm to 5pm the fastest growing occasion. And don’t forget lunch! 20% of consumers went out for lunch last Christmas. 

Cater for the early birds with activations to drive pre-6pm spend, while ensuring an enticing lunch offering. 

By-the-glass does it best 

A memorable offer. Earlier occasions. Less but better. Mini-treats. Premiumisation. Less wastage. 

No matter the trend, ensuring a great by-the-glass range seems to be the answer to it all. The perfect list encourages visitors to get adventurous and indulge, while also allowing for flexibility with food pairings. 

So, to help you craft an exciting (and profitable) by-the-glass range, we’ve called in help from our extended family – curating interesting pairing suggestions for the entire Christmas meal, from appetisers to dessert.  

Win a Coravin 

Using a wine preservation system is key in ensuring zero wastage, while offering a wide range of wines by the glass. 

Don’t have one? No problem!  

Order any of the wines from our Vintner’s Feast by-the-glass range below and stand the chance of winning a Coravin for your venue. There’s one up for grabs every 2 weeks until Christmas! Take a look at the full terms and conditions here.