Trend Report

Top Trends for Wine, Spirits and Beer in 2019

It’s time to reflect on what’s happened in the UK On Trade market and look ahead to what the New Year might bring for the exciting world of wine, spirits and beer.

From the Old World to the New, through classic regions to lesser-known parts of the wine world, our latest analysis and forecasting tools show there are two key wine trends that are ruling the UK On Trade this year: ‘indigenous’ and ‘diversity’. There are also a lot of exciting trends in the spirits world at the moment, with provenance, quality and authenticity at the forefront.

Looking beyond current drinking behaviour, our market insights team put their latest data tool, Mode, to work in identifying wine trends as they emerge. Rather than relying on sales data, which doesn’t reveal trends until after they’ve begun, we expertly analyse the latest wine lists of over 60 industry-leading venues, from cocktail bars to Michelin star restaurants.

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