Top Trends for Wine, Spirits and Beer
It’s time to reflect on what’s happened in the UK On Trade market and look ahead to what the New Year might bring for the exciting world of wine, spirits and beer.
Identified by our customers, sales teams and award-winning market insights team, these are our top trend picks for 2018: from P&T and shim drinks, to American Pinot and English sparkling wine. For more on our producer picks, take a look at this article.
Looking beyond current drinking behaviour, our market insights team put their latest data tool, Mode, to work in identifying wine trends as they emerge. Rather than relying on sales data, which doesn’t reveal trends until after they’ve begun, we expertly analyse the latest wine lists for over 60 industry-leading venues, from cocktail bars to Michelin star restaurants.
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