El Tesoro
Don Felipe Camarena was born into a family that had distilled tequila since back in the early 1800s. The family’s original distillery was destroyed and abandoned during the Mexican Revolution. Don Felipe began his career by growing and selling agave plants to other distillers. But since tequila making was in his blood, he started distilling his own tequila, selecting only the ripest plants and using equipment from his family’s original distillery.
In 1937, Don Felipe opened La Altena Distillery in a mountainous region of Jalisco, Mexico, known for producing the best blue agave. He located the distillery near springs so that the boilers used to heat the ovens that cook the agave would have a constant source of fuel. His passion for doing things just right inspired his family to continue handcrafting the world’s finest tequila — El Tesoro — so it could be enjoyed by future generations, too.
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