It helps people new to or confused by wine, find the right wine for them – whilst helping consumers already engaged to discover new and exciting wines!
Taste Test helps consumers find the right wine for them. Rather than just rating wine, Taste Test assesses both the product and the consumer, and then matches the two, ensuring more wine enjoyment than ever before!
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The taste test is based on 80 years of psycho-sensory research, undertaken by some of the most interesting scientists of the last century.
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Inspired by the work of Tim Hanni MW, we wanted to develop a system which would remove some of the barriers people face when buying wine.
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Wine can be complicated, but it doesn’t have to be. We wanted to develop a system to help people who are new to wine or customers stuck in a rut.
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Our Taste Test data is used in conjunction with Prospect, view just a small selection of our customers experiences
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