As a business, we often talk about quality versus quantity when it comes to wine. We champion boutique wine producers and get involved in Drinkaware activity, we sell to premium restaurants and most of all, we’re a company of food and wine lovers who get very excited about the quality of produce available in the UK.
However, the UK’s ‘super-size’ drinking culture often means that quality gets forgotten in the rush to sell and consumer ever increasing volumes.
The good news is a recent change in law allows smaller measures of wine to be served in the on trade - music to our ears!
We are firm believers that smaller pours of better wine can drive higher profits.
Here are five ways you can look at increasing profits by experimenting with smaller wine measures in your business:
1. Wine Flights
Wine Flights are simply multiple glass of wine served simultaneously. They are a great way to drive footfall and appeal to wine enthusiasts, who will love the opportunity to taste three (or more!) wines side by side. Equally for those new to the category, wine flights provide a chance to try small samples of wines they may have never tasted or styles they haven’t yet discovered.
2. Food & Flavour matching
Jump on the bandwagon – small plates are all the rage and are attracting a lot of press coverage. Match small tasters of wine to your small plates offer or a food platter. If you can do this well, it’s a great way to create some buzz within your business.
To find out more about flavour and our taste buds, read about the science behind our Taste Test.
3. Your consumers want to find out more...
Think about the education side of things. UK consumers are eager to learn about wine and the chance to try several small glasses side by side is something that is fairly tricky and expensive to do at home.
Adding theatre and discovery to your wine offer is a great way to differentiate your business from the rest of the competition and keep your customers coming back.
To add value, you could include free tasting notes for your customers to take away. You can access tasting notes plus loads of extra information about our wines from this website.
4. Enhance your wine offer
Rotate your samplers each month to keep your offer fresh. This provides an incentive for your regular customers to try new wines and encourages your customers to experiment more with the wine list. It’s also a great way to entice wine-savvy consumers to frequent your business rather than one with a more staid wine list.
5. An opportunity to upsell
What about a blackboard which lists wines for a set price? For instance, £5 could buy you 125ml of Godello or 100ml of Sancerre or 75ml of Meursault. The consumer pays the same affordable price but how much they receive depends on the quality of the wine. This is a great opportunity to make Fine Wine more accessible.
Also take a look at our Fine Wine Focus page, here you will find a regularly updated list of fine wines handpicked by our Fine Wine Managers and perfect to help you list more expensive wines and start upselling to your customers.
To find out more about what smaller pours can do for your business, get in touch with our Marketing team. We’ve got hundreds of ideas and are keen to share them with you.
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