How can Marketing help you sell more wine?

At Bibendum we work like a mini-agency to understand your customer and find out what makes them tick, enabling you to sell better quality wine and reap the rewards of a commercially successful wine category.

Understanding Your Customer

By drawing on our market knowledge, we understand who your customers are and what they’re drinking and more importantly what they’ll want to drink tomorrow by getting under the skin of trends not only in wine but in the UK in general. To find out more about how market insights can help you tailor your wine range to your customers, speak to your account manager or contact our market insights team.

Ensuring Your Business Screams WINE!

Develop a wine environment through increasing the visibility of the wine category through powerful messaging and merchandising. This includes everything from your wine list right through to how you display the bottles on your shelves. Get in touch with our marketing team to see how we can work with you to ensure that your wine offer doesn’t get lost.

Tent cards, menu clips, postcards, coasters and posters are effective ways to highlight wine without having to discount the price. With the creative brain cells of our in-house design team we can create original and relevant printed material to support your business. Take a look through some of the exciting work we have done with customers.

The Importance of Food and Wine Links

As a company of food and wine lovers, we love to debate winning flavour combinations. However, the linking of food and wine is commercially more important than we think. Our research proves that suggesting wine recommendations with your menu will change your wine mix for the better.

Driving Customer Loyalty

Engaging your customer is essential to a successful business and we can help you ensure that wine is a powerful aide in that engagement. “Wine-led educative eating pleasure” is how Fay Maschler describes the current consumer desire for more informed wine drinking in the on-trade. Wine focussed dinners and events really hit the nail on the head with this trend and are also a great way of increasing footfall and rewarding key customers.

Having an online strategy is increasingly important and your content must resonate with your customers. Luckily wine is an interesting subject and one that sparks a lot of debate. Speak to us about how to weave wine into your conversations and increase your customer interaction online. Join in on the Bibendum wine conversation now!