Wine Visibility

Every venue we deal with offers a unique set of challenges in terms of size, layout, consumer demographic and ultimately finding a way to ensure that wine is visible throughout the site.

Our team of experienced wine marketers will get to grips with your unique business challenges, bringing a wealth of UK-wide, national chain and local venue experience together with tailored wine visibility solutions.

Considering your consumer, and their journey through your venue, we will support you in engaging with them at all touch points to maximise sales and deliver results.

The Bibendum support you can expect includes:

• A wine merchandising audit
• Merchandising guides for you and your team
• Great design collateral to highlight wine and capture customer attention

Helping you with implementation and updating you on cross-industry trends so you are always one step ahead of the game.

At the core of Bibendum’s marketing approach, we will suggest solutions in-line with your objectives. Across our accounts, these can take the form of:

• Sales driven initiatives executed in a fun, consumer focused way
• Unique points of difference so your account stands out against the competition, where the marketing support has an experiential focus for the consumer, delivering both added value and consumer loyalty

What else?

Wine visibility isn’t just about the back bar or merely highlighting the category. It is also about innovative, cutting edge and cool wine lists that make selecting a wine more interesting for the consumer and helping them navigate the frequently intimidating world of wine. Simply put, transforming the exclusive into something inclusive!

Speak to a member of our sales team to find out more information on growing your sales through effective merchandising and on what you can expect as a valued Bibendum customer.