Creating Customer Loyalty

Today’s customer looks for value in far more than just price – by creating an appealing and engaging wine environment, you can offer a better and more valuable experience.

There is no doubt that a repeat customer is an extremely valuable one and with ever more competition in the trade, securing that loyalty is essential. Here at Bibendum we can work with you to develop a range of initiatives that will keep your customers coming back time and again.

Online Content

82% of people use an internet search to find out information about local businesses, meaning that your online presence from website to Facebook has fast become your shop window.

The world on line is where content is king and the richer your conversation, the more interesting for your subscriber/Facebook fan/Twitter follower. Wine is perceived as a premium product and therefore can have a halo effect on your business. By working with your Bbendum Account Manager, you can benefit from the interesting blogs, articles, producer stories and pictures that we use to illustrate our wine conversation online. Let’s get your customers thinking about wine in association with your business even before they enter through your door. Get in touch with your account manager to start this conversation!

Wine Events

Consumers are craving experience, education about wine and a sense of discovery. The on trade is the classic environment for delivering interesting ways to talk about wine and also provide real added-value for your customer. All of this adds up to a reason to come back.

All of our Account Managers are passionate about wine and food and helping your customers to explore the wine category. They can work with you to create interesting and informal, engaging wine tastings which can only help to enhance your offer.

We also work with many fantastically quirky and entertaining winemakers who love to talk about their wines. Speak to your Account Manager if you wish to run a wine tasting or wine dinner.