Market Insights

Why it matters

Knowledge is power and our Market Insights team has all the information you need to understand who your consumers are, what they want to be drinking and how you can stand out from the crowd.

Why Market Insights Matters

Our mission is to help you list the right products for your consumers, to help you exceed their expectations and build loyalty amongst your customer base.

To do this, we need to understand both your current customers but also all the potential customers in your area.

Our Market Insights team collects data from over 30 sources and collates the best information in Bibendum Prospect, a unique online programme that can tell us who lives near your business, what they like to drink and how much money they spend when eating out.

This information allows you to understand your customers and ensure your offering meets their demands.

Keeping it Local

Every area of the country contains consumers with varying spending power, interests and flavour preferences. It sounds obvious but understanding those differences is the first step to knowing what your customers want to drink.

Over the last 12 months we have engaged with over 80,000 UK consumers to build up an unrivalled database of consumer insights.

We are able to analyse that data across 9 UK regions, 89 postal counties, 119 postcode areas, 953 postal towns or even 2041 postal districts to give you the specific information you need for your part country.

Find out more about what we do and how it can benefit your business