Size of the Summer

What should you expect?

Summer 2012 will be one of the busiest and most vibrant the UK has ever known. From the Queen’s Diamond Jubilee to the Olympic Games, London will be flooded with visitors – each one a potential customer for your venue

This page contains a taste of the research we have been conducting into the visitors coming to the UK this summer: who will they be; how much they will spend; where they will spend it; and what they will want to drink.

It all exists to help you shape the right drinks offering for your customers in 2012 and beyond.

Find out more about making the most of the Olympics