Market Insights

How we can help your business

We know what people are drinking across the UK, how much they are prepared to spend and the flavours they like – we even know which words on a wine list make them buy! Together it means we know what’s selling now; and what’s likely to sell in the future.

Putting the Consumer First
Our approach to Market Insights focuses on the consumers in your business. We have spent years collating our data to build up an unrivalled understanding of what UK wine consumers actually want to buy.

How we can help you
Our Market Insights team can:

  • Help you put your business in context, and understand the size of the market in your local area
  • Understand what customers in your specific area want to drink, and how much they are prepared to pay
  • Meet local consumer demand to help you stand out from the competition
  • Identify which words work best on a wine list and which your customers find off-putting or intimidating
  • Use our data to help you identify locations for new sites

How we do it
The team collates information over 30 sources of data – from the latest industry statistics to Bibendum’s own sales data and the results of our unique Taste Test survey.

We can then analyse that data on as large or small a geographic area as required, from an entire UK region to one specific postcode.

This allows us to understand the demands of consumers in your local area and see your business in the context of your nearest competitors.

For any given geographic area we can tell you:

  • The size of the prize - how much money is spent on eating out
  • The number and type of on trade venues
  • How much money is spent on wine each year
  • The styles and flavour profile of wines that will sell best
  • Whether local wine consumers prefer Chilean wine to French (or vice versa)
  • What proportion of local people eat out regularly – and in what type of establishment
  • And much more

To find out more about how we can help you transform your business, contact our Market Insights Team