Trend to Watch: Eastern Promise

Sake at the bar

The national drink of Japan has been getting quite a lot of press recently. Industry publications right up to the national press are taking note of the emergence of sake as the drink of choice for the capital’s trendsetters. Whether through innovative cocktails with sake as an ingredient or innovative tasting menus, sake has arrived in the capital. Ultra-cool establishments like SushiSamba and Chotto Matte already have extensive sake lists but as consumers become more familiar, we’ll start seeing the Kanji of Japan springing up across the country.

To find out more about how sake and sake cocktails could work in your business, contact us.

30th July 2014

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Drink Aware - know the facts