Taste with Bibendum – Autumn 2016

Taste with Bibendum – Autumn 2016Our September 2016 tastings highlighted a range of must-stock wines to turbo charge your drinks list.

The late summer heatwave didn’t distract us from getting stuck into our autumn tastings, which highlighted various trends and had a strong seasonal focus looking ahead to winter and Christmas. We took to London, Leeds, Bristol and Edinburgh, pouring 1,299 bottles of wine and racking up 1,900 dirty glasses.

We showcased some of our favourite and newest producers from the world of wine, spirits, beer and cider, with a series of curated sections highlighting different drinks, including our Artisan Project, By The Glass, Focus on Pinot, Fine Wine and Dark Spirits. We also launched six new suppliers: Domaine Coupe Roses, Tornatore, Scala, Chateau Changyu Moser, Ridgeview and Some Young Punks.

Our key trend trails were designed together with our award-winning Market Insights team to help give our customers a focused tasting experience. This included Christmas Crackers – highlighting best in class wines that over deliver on taste, looks and price – as well as our Trends Trail.

Putting trends into practice

The Trends Trail focused on Forgotten Regions (like Etna and Minervois), Alternative Sparkling (from England and the New World), Premium South Africa, Lighter Reds (particularly Pinot Noir), as well as Aromatic White Wines.

These trends were identified using our cutting edge new data tool ‘Mode’, which identifies future trends before they start. Rather than relying on sales data – which doesn’t reveal trends until after they have begun – Mode analyses the latest wine lists from market-leading venues in order to pick up nuances on how the industry is developing.

Mat Bird, marketing director at Bibendum says, “Our events are a great platform for showing what we can do. The creation of Mode demonstrates how we can deliver added value that is over and above what our competitors are offering. We can help you create lists that will not only raise your profile as a trailblazer, but also help you sell more as a result of being ahead of the trend. The fact that we selected our product line-up for our tastings based on insight from Mode demonstrates both our confidence in the strength of our data and the quality of our portfolio.”

 

Taste with Bibendum video


 

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11th October 2016


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