Our Top 5 Tips for Using Social Media

Social Media

Engaging customers and getting them through the door has never been easy. Using a digital platform like Facebook or Twitter to talk about your business is one of the simplest, most cost-effective ways of drawing them in.

Using social media effectively is not as difficult as you might think but it does require time investment. You need to ensure that there you’re writing stuff that your customers will want to read and that you’re posting it in the right places. Here are our tips on using social media efficiently:

1. Know your audience

What sort of customers do you have, and are they the customers you want? The key demographic of Facebook users are 25-34 year olds. This group makes up quarter of total Facebook users, and their familiarity with this digital platform means they are more likely than not to check out a company’s Facebook page before they make a visit. Are your customers smartphone users? The majority of Twitter’s 15m users access it on their smartphones, which makes a more conversational style of engagement more appropriate.

2. Keep it up

You wouldn’t expect the same shelf displays to keep customers excited over a long period of time, and online communication is no different. Regular, engaging posts that appeal to your customer base are the way forward. Don’t be tempted to flood your followers or fans with posts that they are not engaging with. Also, avoid too much posting as too much information appearing on users’ newsfeeds is nearly as bad as too little. According to Social Bakers, Facebook posts are best done every 2 days, while tweets every hour have been shown to be most effective.

3. What are your aims?

The ultimate goal of social media should be to initiate conversations with customers. But beyond this you should decide what you want to get out of it. If you want to get people looking at your website, aim to produce content that links back to it. The most common way of getting people onto your website is through call-to-action links but anchor links are also a great way to generate interest. Make sure you have your homepage visible on Facebook and Twitter profiles. If you’d rather just focus on building up your social presence, think about what topics would pique your customers’ interests.

4. Support your customer proposition

What don’t your customers know about your business? The things that make your business unique and the people who work for you help create emotional ties between you and your customers. You can make them work in tandem with your sales offers. This can help keep your business at the front of customers’ minds when they’re deciding where to make their purchases.

5. Know what’s going on around you

There’s a reason that businesses follow each other on Twitter and like each other on Facebook: it’s a great bridge-building tool. Engaging with local companies by starting conversations on social media can interest customers far more than just asking them to like or follow you. Connect with similar businesses in your local area and you’ll stay up-to-date with their offers, making sure you don’t get undercut.

7th April 2014

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