Plonk, our wine app for every occasion
With 3.5 million photos shared every minute (Deloitte), it’s clear that we love to share photos online and that’s no different when it comes to wine and where we’re drinking it. Bibendum has relaunched its wine app Plonk to help users do exactly that, by focusing on the drinking occasion so that users can record wine information within the context of a great experience with friends and family. We don’t think of wine in isolation and with Plonk, users can build a gallery of wine moments and then look back, browse and relive those moments all over again.
With the opportunity to record the name, vintage, grape varieties and flavours of the wine alongside the photo and the occasion, drinkers need never forget what they drank at a party again. The app also allows users to discover other wines by exploring posts from fellow wine lovers.
Retaining much of the original Plonk content, the educational element of the app will remain and has been updated, including information on different grape varieties, quirky facts about grapes and styles and recommended food matches, which makes it a great tool for staff-training.
With Plonk users can:
1) Take the Taste Test to find out the kinds of wines they might like to drink.
2) Create a gallery of ‘wine moments’ – upload photos from any wine occasion, tag what they’ve been drinking, rate it and share it via Facebook or Twitter.
3) Explore other wine lovers’ photos – see which wines other people with similar tastes have enjoyed.
4) Discover more about grapes, styles and food matches – the app helps users find out more about their favourite grapes as well as the perfect food match.
Download Plonk now to start building your wine gallery. It’s available now via the App Store and Google Play.