Making Dry January delicious with Seedlip


Whether they're attempting Dry January or just wanting to cut back on alcohol, many customers will be looking for alternatives to their usual tipples this month. Enter Seedlip - the world's first distilled non-alcoholic spirit and the answer to the age-old dilemma of 'what to drink when you're not drinking'.

Originally created using a small copper still and herbs grown on founder Ben Branson’s own farm, Seedlip is a blend of individual botanicals crafted together to produce a sophisticated alternative to alcohol.

The method was inspired by the book, The Art of Distillation, which described early 1600s Apothecaries using small copper stills to make non-alcoholic herbal remedies. Ben Branson, with a copy in hand and a copper still, repurposed the ancient notion to create the world’s first distilled non-alcoholic spirit.

Available in two flavours, Spice and Garden, Seedlip is a versatile spirit that can be used in both simple serves with tonic and in cocktails.


Commerically successful

Low alcohol and non-alcoholic drinks have been rising in popularity – as identified in our Trend Report for 2018. Seedlip has seen a huge rise in sales over the last year, clearly showing the demand for higher quality non-alcoholic experiences. 

The gin boom has driven customer expectations higher in terms of the classic spirit and mixer serve, and Seedlip is without doubt our favourite non-alcoholic alternative for an equally delicious and creatively garnished drink.

Served in some of the best cocktail bars, Michelin starred restaurants and luxury hotels in the world, Seedlip also works well in a wide array of food led bars and gastro pubs.

This January we are working with Seedlip to offer quick-fix perfect serve menus - perfect for customers who are looking for an alternative to alcohol for Dry January. Click here to download an example menu.


Signature serves

Seedlip Garden and Tonic

Seedlip Spice and tonic

Seedip ginger ale

Seedlip Garden and Tonic

50ml Seedlip Garden

125ml Indian tonic

Handful of peas

Seedlip Spice and Tonic

50ml Seedlip Spice

125ml Indian tonic

Red grapefruit twist

Seedlip Spice and Ginger Ale

50ml Seedlip Spice

125ml Ginger Ale

Orange slices to garnish

This January we are working with Seedlip to offer a quick-fix Dry January perfect serve menu - contact your Account Manager to find out more.

4th January 2018

Company No. 2550982 | 109a Regents Park Road London NW1 8UR | Call: 0845 263 6924 | AWRS Number: XVAW00000101595

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