Judging a book by its cover: Beautiful label design

Wine glass and books

Don’t believe a word anyone tells you, looks do matter. And when it comes to wine, the label matters. Not only does a strong visual impress upon first sight – whether that’s on a bar display or at the table – it also increases the likelihood of a customer ordering that wine again. The label alone can create a truly lasting impression, all before the cork is even popped.

Henry Boyes, Wine Procurement Manager at Mitchell & Butlers, couldn't agree more: "One of the first things we discussed with Bibendum was how we could improve the label designs of existing lines and create really engaging labels for new wines. We need bottles that will stand out, are interesting and attractive to look at, have great back bar presence and encourage our guests to try them and buy them". 

We've rounded up six of our most striking bottles to try:


Some Young PunksSome Young Punks Passion Has Red Lips Shiraz Cabernet 2016 

Clare Valley, Australia

Outlandishly confident, the Punks’ labels practically jump off the bottle. “We wanted to stand out on the shelf, but tell a story,” says winemaker Col McBryde. “It's about trying to make wine in a thoughtful process, with everything imbibing and immersive.”


Spy ValleySpy Valley
Sauvignon Blanc 2016

Marlborough, New Zealand

Quirky and clean, the new Spy Valley labels each have a unique line of Morse code to fathom. "Our new labels are clean and fresh with a minimalistic feel to reflect the quality of the wine inside," says marketing manager, Nicola Morton.

Charles Smith Eve ChardonnayCharles Smith
Eve Chardonnay 2014

Washington, USA

Classy with a rock 'n' roll edge. Charles' dedication to stand-out branding led him to collaborate with none other than Levi's ex-design director, Rikke Korff. "The labels are pieces of modern art that catch your attention, like the wines themselves," says marketing director Lisa Pyrczak.

Bernabeleva GarnachaBernabeleva Navaherreros Garnacha 2014

Madrid, Spain

Inspired by antiquity, Bernabeleva's labels are adorned with a mysterious woman atop a large bear, raising a glass of wine. Owner Juan Diez Bulnes says, "As an architect I am very concerned about design and the transmission of a message through an image. Bernabeleva's labels tell a story of the land's ancient history."

Prinz von Hessen RieslingPrinz Von Hessen Dachsfilet Riesling 2013

Rheingau, Germany

A classic and elegant, yet stand-out style that punches above the rest. The badger featured on this Riesling is a tribute to the wildlife that roams Rheingau and the Johannisberg hills, with badgers having long been a part of this scenery.

castellare chianti classicoCastellare di Castellina I Sodi San Niccolo 2013

Tuscany, Italy

Intricate and beautiful, each label features a different species of endangered bird from the books of the great English ornithologist John Gould. The winemakers at Castellare are dedicated to protecting their local birds and the vineyards are awash with them.


Contact your Account Manager to request a sample of any of these wines.

17th August 2017

Company No. 2550982 | 109a Regents Park Road London NW1 8UR | Call: 0845 263 6924 | AWRS Number: XVAW00000101595

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