Beaujolais Brilliance... A Far Cry From Nouveau
Beaujolais takes on its challengers and finds a new market
From 1977 to 1985 Beaujolais consumption reached dizzy heights in the UK. People couldn’t drink enough of the strawberry and bubblegum flavoured wine called Beaujolais Nouveau. Released on the third Thursday of November, Beaujolais Nouveau provided marketing genius for producers who reaped the rewards for a short period of time. However, it tore apart Beaujolais’ image as a quality wine region and it has struggled to be taken seriously ever since.
The tide seems to be turning
Our analysis shows that Beaujolais is building some momentum among younger wine drinkers. With its lighter flavour profile and alcohol levels rarely over 13%, it ticks two current trends straight away. Having had a few good vintages in a row has helped too, as the region delivers great quality wine at appealing prices, particularly in relation to neighbouring Burgundy. Restaurateurs are taking the region to heart as well, with many listing several crus and organising specific events to raise the profile of this great value wine.
New Beaujolais additions to the Bibendum range:
The Morgon from Chateau Moulin Favre joins the Brouilly that has been on our list for some years now. Armand Vernus and his wife Celine (who also doubles as an English teacher) are the sixth generation to make wine from the old vines of Moulin Favre and their Morgon is a cherry-filled treat.
Made from vines in the beautiful region of South Beaujolais, Les Pierres Dorees, this is the perfect example of an approachable, fruity wine that’s relatively light in alcohol at 12.5%. The perfect wine for a ‘Beaujolais Brunch’!
One of the great producers in Beaujolais. Mathieu was recently joined by his sister Camille to make the wine that continues to impress year after year. Sealed with wax, it’s like opening a great present every time you open a bottle of this wine.