Bag in box is back: speed, space and sustainability

Bag in box at Haché

Gone are the days of bag in box wine being code for cheap goon. Convenient, economical, and more sustainable than traditional glass and cork, the credentials of boxed wine take it out of its former student house party vibe, and into the sphere of the conscious London On Trade.

London’s Parisian-inspired, burger restaurant, Haché Burgers, recently took the plunge with bag in box. Opening in Camden back in 2004, Haché Burgers began life in a derelict former falafel house on Inverness Street. Now they have six locations across the city's trendy hotspots, from Balham to Shoreditch, and are renowned among London foodies for their top-notch burgers.

Seriously sustainable

Lizzy Barber, head of brand and marketing, tells us more about Hachés vinous offering and why boxed wine was a good choice for their customers. “Our wine list has been carefully curated with the help of Bibendum. It’s a tight range of easilyquaffable wines that have been picked to complement our burgers – so much so that Bibendum have created tasting notes for specific burger pairings. We wanted our entry level wine to give our customers the best value for money, and bag in a box is a great way to do this while also allowing us to be more environmentally friendly.

“Our customers have generally become more environmentally conscious over the years, so this has been a good way of communicating to them that sustainability is something we take seriously. The option for us to have a specially-curated ‘Haché blend’ in the box itself allows us to demonstrate Haché’s signature attention to detail.”

Back to basics: space

Having a solution that would help their efficiencies in small spaces was a particular concern for Haché, whose sites range from railway arches to a pop-up-turnedrestaurant. Although not perfect, the bag in box is much more efficient to store than cases upon cases of bottles, and with less risk of breakage. “Storage has been both a good and bad thing – for the restaurant space it’s great, but a box will take up more space in the fridge than a bottle,” says Lizzy.

Getting creative with service

A sophisticated setting like Haché requires sophisticated serves. Keen to add carafes to their by the glass offer, but conscious of the wastage caused by a 50cl carafe versus a 75cl bottle, bag in box provided yet another possibility for the group.

“The carafe has been a popular option for tables who don’t want to commit to a full bottle. We see a lot of couples in Haché and it’s especially popular with them,” says Lizzy. “Serving carafes allows us to offer more choice for our customers, as there is less wastage than we’d have with glass bottles. The fact that we are using reusable carafes rather than wasting bottles has an environmental benefit, too.”

The design team at Bibendum produced bespoke branded stamps, so each carafe comes with its own neck tag and tasting note. “The wines look great when decanted in a beautiful bottle with a Haché tag on it,” says Lizzy.

Creating an experience

Haché have been getting creative with more than just their carafes, and a newlylaunched menu encourages customers to get involved with their house wine. “Our house wine has been a big feature of our newly-launched Monday Date Night menu, which encourages tables of two to celebrate a reason to get together on a Monday night. The set menu includes a bottle of our house wine, and at the end of their dinner we encourage guests to write down their reason for visiting on their bottle, which we then display in our restaurants.”

Contact your Account Manager to find out more about our bespoke bag in box solutions.

31st May 2018

Company No. 2550982 | 109a Regents Park Road London NW1 8UR | Call: 0845 263 6924 | AWRS Number: XVAW00000101595

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